By looking at this trailer, you might understand why I’d be so interested in Gary Hustwit’s documentary:

From the Objectified’s web site:

Objectified is a feature-length documentary about our complex relationship with manufactured objects and, by extension, the people who design them. It’s a look at the creativity at work behind everything from toothbrushes to tech gadgets. It’s about the designers who re-examine, re-evaluate and re-invent our manufactured environment on a daily basis. It’s about personal expression, identity, consumerism, and sustainability.

Clearly, this pertains almost any kind of designer: visual, industrial, web…

The sole thought of going deeper inside the mind of those who think about “what is going to happen” (quoting the trailer) and the reasoning behind the associations we make with the products we engage with are some of the key selling factors for me. They speak directly to my Psychology background.

I’m looking forward most particularly to the pieces featuring IDEO’s Bill Moggridge (responsible for making the term Interaction Design meaningful) and Apple’s Jonathan Ive (… —no explanation needed).

This movie should be coming out in DVD or online, after it’s select-cities tour around the world.